In recent years, Air New Zealand has been named the best place to work for in New Zealand in the annual Randstad Employer Brand Research. From their distinguishable logo to their memorable safety videos, it is no wonder they leave such a magnificent impression in our minds. But that’s not the reason why they managed to take first prize six times since their humble beginnings. A major contributing factor is credited towards their dedication in creating a highly attractive workplace for their employees.

How does this reflect the responsibility of HR in this day in age?

Customer-Centric Personality

When you hire a new employee, they possess the relevant qualifications and experience. However, considerations of whether these people encompass your company values are just as important. Just think: “What kind of people do you want to represent your brand?”. Trust us when we say this, how your employees behave will reflect how your customers perceive your brand.

Open Collaboration

Having a two-way line of conversation allows complete transparency and accountability across the organisation. Appreciating the value of employee insights and contributions can lead to new avenues. Genuinely listen to what your employees have to say, who knows? It could create unique business opportunities or become a source of competitive advantage.

Rewards and Benefits

Everybody wants to be acknowledged and validated for the work they do – even Oprah needs validation! To bring the best out of people, you need to motivate and reward them for their efforts. Create a supportive environment with development initiatives, exclusive discounts, employee benefits, and performance-related incentives for each individual. Fostering career development and opening opportunities can allow businesses to retain top talent and proven to be more cost efficient than hiring someone new.

Work-Life Balance

We’ve all heard about the importance of having a work-life balanced lifestyle, we can’t stress how important this is for businesses. Enabling people to have balance in their lives leads to increased motivation and productivity. Think about the days you were tired versus the days you were well rested: which version of you worked better? Encouraging this type of culture helps you to retain valuable talent and gain a competitive edge in becoming an ‘employer of choice’.

Culture and engagement are fast becoming top issues for businesses, our role as HR professionals need to go beyond traditional HR methods. Combining these elements to create meaningful work, heightened employee engagement, organizational fit, and developing skilled leaders leads to a new and powerful employment brand strategy. In return, you will attract the best talent while lowering turnover rates and become more profitable in the long run.

Talk to us today about what we can do to help you achieve your organizational goals!